general entertainment
7 Strategies to Supercharge Holiday Campaigns via Disney's General Entertainment Reorg
Disney’s 2024 marketing reorg cuts general-entertainment launch cadence by 30%, shrinking asset creation from 12 to 7 weeks. By merging ABC, Hulu, and GE teams, the company streamlines creative workflows and unifies media buying, boosting holiday-season efficiency. Disney Marketing Reorg: General Entertainment Teams Reduce Launch Cadences by 30% When