general entertainment
General Entertainment Authority's 89‑Million Visitor Surge Reviewed: Are Small Businesses Winning?
89 million visitors poured into Saudi Arabia in 2025, driving a wave of small-business growth that reshaped the kingdom’s tourism economy. The General Entertainment Authority (GEA) orchestrated a licensing overhaul and a digital ticketing platform that turned event foot-traffic into measurable revenue for local entrepreneurs. In my work tracking